Winchester, Virginia-based Trex Co., manufacturer of composite decking and railing products, has officially entered the e-commerce marketplace with the launch of its Outdoor Lighting collection on Amazon.com.
This direct foray by Trex into online retail represents a first for the wood-alternative decking category and promises to complement the company’s traditional channel strategy while exposing the brand and product line to a wider consumer audience.
“The incredible reach and marketing horsepower of Amazon will enable us to maximize the potential of this product category, while bringing amplified consumer awareness and credibility to the Trex brand that ultimately will benefit all of our channel partners,” said Ronald W. Kaplan, chairman, president and CEO of the company.
Effective immediately, the entire Trex Outdoor Lighting portfolio will be marketed and sold on Amazon.com. The line is comprised of a Deck Lighting collection recently upgraded with Cree LED components and “plug-and-play” designs for easy assembly, along with an all-new Landscape Lighting collection including well, path, multi-function and spotlight components.